Achievements
Grand Mercredi
Business needs
The Grand Mercredi website, a media outlet dedicated to grandparents and families, needed a visual and functional overhaul to modernize its image, optimize the user experience, and improve its performance. The company also wanted technical support to ensure the maintenance of the site, regular content updates, and responsive management of any technical issues.
Expertise mobilized
- WordPress webmastering: daily site management, updates, corrections, and optimization.
- Graphic redesign: modernization of the user interface (UI) in line with the brand identity.
- UX Design: improved ergonomics for smooth and intuitive navigation.
- Performance optimization: loading speed, mobile compatibility, security.
- Technical SEO: implementation of best practices to improve natural referencing.
Our approach
We began with an in-depth analysis of the existing site to identify points of friction for users and the technical limitations of the existing theme. Working closely with the Grand Mercredi team, we developed a new graphic charter and redesigned the site’s tree structure to clarify navigation. The main objective was to highlight editorial content while simplifying its management via WordPress. Particular attention was paid to mobile optimization, which is essential for a family audience that is mainly active on smartphones and tablets.
The solution implemented
- Deployment of a new, more modern and lightweight custom WordPress theme.
- Redesign of page templates for optimized reading (articles, newsletters, testimonials, etc.).
- Integration of tools to facilitate content editing by the internal team.
- Optimization of technical performance (caching, minification, responsive design).
- Implementation of regular monitoring and preventive maintenance tasks.
Project information
Technos:
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